To drive online success, effective digital marketing requires staying up-to-date with the latest trends, both when it comes to how consumers prefer to connect with brands and how are your opponents’ fascinating target market. Each year, new trends transform the digital marketing landscape in unexpected ways.
As you devise your eCommerce strategy for 2020, it’s smart to know which eCommerce trends industry experts predict to make waves in the coming year. Acknowledging these eCommerce trends and thinking of creative approaches to capitalize on them can assist you to improve your digital marketing tactics for 2020 and beyond.
1. Authenticity
Headlong marketing strategies are no longer effective. Striving to boost impulse buys from your expected audience and aspiring to make emotional interests will not be so effective in 2020 and beyond. Modern consumers have simple access to virtually any type of purchase they crave to make online, so any form of intended scarcity, tacky heartfelt appeals, or impulse-driven marketing will fall low.
The consumers of today value authenticity more than anything, so 2020 is the year of multiplying on raising your brand voice through your eCommerce channels. Instead of working toward convincing people to buy from you, produce content that empowers them to buy from you.
2. Personal Connections
Consumers are becoming mindful of data security. Many of them are now opting out of cookie tracking whenever they recognize it. Since it’s a legal obligation for websites to ask permission to track with cookies, some consumers may easily leave a site as soon as they view the cookie tracking notification. That’s the reason build eCommerce sites with Laravel, a popular web framework that ensures data security.
There are many applications available to track cookies, but it’s high time to develop a new system for studying more about your target market.
You can consider options to rely purely on cookie data to make informed decisions about your store. Start putting more energy into your social media channels and support your team to make more personal connections with your ideal customers. Feedback tools, surveys, and polls are some of the most powerful and reliable data-gathering tools at your disposal.
3. Mobile-First Marketing
If you aren’t already sharpening your marketing approach to mobile, you’re behind the competition. More web traffic than always occurs through mobile devices. eCommerce sites need to assure their mobile sites are as operative and intuitive as their main sites for desktop browsers. Mobile web traffic and mobile purchases are going to become even more prevalent in 2020 and beyond, so make sure your customers know they can rely on your mobile app for quick and easy purchases.
4. Headless eCommerce
So many eCommerce sites today share clutter design; the average customer has seen dozens of the same checkout security over the last few years. While you want it to appear more intuitive, you don’t want your site to look and feel the same as everyone else’s. “Headless eCommerce” relates to the increasing trend of eCommerce companies developing their digital storefronts.
Instead of being bolted into a particular eCommerce service’s storefront design, headless eCommerce allows site owners to efficiently unlink their storefront presence from the eCommerce platform’s functionality. Everything serves the same, but it looks unique.
Building a more unique digital storefront for your site not only assists you to stand out from the competition but also provides a supplementary layer to your brand integrity and makes your eCommerce site more interesting than others. You can opt for Laravel website development and take full creative control over your eCommerce site.
5. Artificial Intelligence and Machine Learning
It has been a decade now that AI and machine learning have become a buzzword for the digital marketing sector, and for good cause. These new technologies are far from excellent, but they impersonate an incredible level of potential to eCommerce retailers. Machine learning and AI-based data gathering technology empower marketers to engage consumers more precisely. With time, these systems accumulate data based on past searches, customer behaviors, and other actions to provide those customers with more appropriate product recommendations.
Review the potential machine learning that could contribute to your eCommerce outlet and consider different ways to use the collected data efficiently in 2020 and beyond. While this may need significant investment on your part, the capacity to reach your target consumers on a more profound, more personal level with product and service suggestions blended to their habits, past behaviors and preferences will not only drive more sales but also build more powerful connections between your brand and your target audience.
Conclusion
Staying up-to-date with the latest eCommerce trends can be nearly as challenging as implementing them for your own brand. But, iCreative Technologies offer exceptional Laravel development services that allow your eCommerce store to stay ahead in the competitive market efficiently.
Jainesh Shah
Jainesh Shah is a CEO and Co-Founder of iCreative Technologies Inc. iCreative Technologies is a digital eCommerce agency mainly serving B2B clients across the globe. With over 15 years of experience in technology and business, he is helping his client thrive in this competitive era. He is specialized in eCommerce consulting, creative thinking, generating new business ideas, and delivering end products to market in the digital space. He is working with the vision to help his partner agencies and Clients to grow in their respective businesses.