Digital Commerce Gartner Magic Quadrant 2022

The epidemic has irreversibly changed the eCommerce environment, making it more crucial than ever to give customers a fantastic shopping experience. A firm’s digital commerce infrastructure must be able to handle such and other substantial changes as shops become “pick, pack, and ship” operations and are required to support quick delivery and online performance.

Gartner describes a digital commerce platform as “the core technology enabling customers to purchase goods and services through an interactive and self-service experience.” According to the document, a digital commerce platform should “give clients the knowledge they need to make informed purchasing decisions and employ rules and data to deliver fully priced orders for payment”. 

How do Gartner Magic Quadrants function?

Four separate categories of technology vendors are positioned graphically in a Magic Quadrant in areas with rapid development and clear supplier differentiation:

  • Leaders are in a good position for the future when executing effectively against their current vision.
  • Visionaries know where the industry is heading or have a plan to alter the laws of the market, but they are not yet effective operators.
  • Niche Players either lack concentration and don’t innovate or surpass others, or they focus well on a narrow market sector.
  • Challengers may perform well today or even dominate a sizable market sector, but they lack a grasp of the market’s trajectory.


In the 2021 “Magic Quadrant for Digital Commerce” research study, Gartner, Inc. has placed Adobe’s Magento Open Source as a Leader. Magento Open Source has been recognized as a Leader for the sixth year running amongst the 17 competing vendors, who were assessed on their capacity for execution and comprehensiveness of vision.

Magento had far too many problems when Adobe purchased it. There were over 6000 problems, and it was extremely sluggish. Salespeople frequently conflate the speed of a platform with the performance of a Varnish/Fastly fixed HTML page. The Magento Community Contributors were able to fix the majority of Magento 2 Open – sourced bugs. Adobe Commerce has a locked code that contributors cannot commit. The corporate version is so clumsy and sluggish because of this.

Developers are required to make adjustments to aMagento website for many different reasons. Even in its simplest form, Magneto is a reliable method. Your firm will frequently need the help of an expert developer as you start connecting with other systems or launching hundreds of goods. 

However, to a specific extent can, the functionality is increased; after that, it becomes necessary for modification by a specialist who is familiar with Magneto and uses industry standards. Everyone who works in e-commerce understands the importance of speed. When conducting extensive online shopping, no one enjoys waiting for system reloads. This is where Magento needs to have its maximum capacity.


Shopware has been named a Niche Player by Gartner for the third consecutive year. We think that the quickly developing product maturation of Shopware 6 and the introduction of Shopware EnterpriseCloud, in addition to essential cutting-edge features like those relating to omnichannel commerce, contributed significantly to the enhancement.

Shopware has the same capability of managing several stores underneath one roof as its main rival Magento. Management of products and catalogs is quite simple.

It is straightforward to manage items and your catalog, thanks to Shopware’s broad and adaptable toolkit.

Another helpful feature is the ability to construct “product streams”. Product streams adapt to the visitor’s buying habits and offer a customized experience.

You may build product groupings by using filters for brand, cost, manufacturer, and ratings. Visitors can view a customized product stream by using the appropriate filters.

The platform offers a wide range of extra marketing features and product streams. For instance, Client Streams can divide apart a customer base depending on their preferences or past purchasing patterns.

You may design stunning banners using digital publishing and add buttons and content to them. The loyalty program is yet another excellent marketing tool. Customers accumulate points with each transaction. These points may be exchanged for a generous discount or other benefits.


Within this Magic Quadrant, Shopify is a Challenger. Shopify Plus is a multitenant SaaS platform primarily for B2C micro to medium businesses. Shopify offers a mobile POS in addition to a visual workflow designer and online wallets (Shop Pay and Shopify Flow). 

Despite having a worldwide audience, most of Shopify’s clients are in the United States. Due to its specific selling criteria and distinct competitive advantage in terms of speed to market, Shopify Plus has drawn the interest of larger retailers.

Larger companies should also look into Shopify Plus, even if most of Shopify’s clients are low to medium firms. This is especially true when trying out social selling or needs to make sure that a new line of products gets to market fast or in a new region.


PrestaShop, like its rivals Magento, Shopify, and WooCommerce, is an e-commerce CMS (content management system). Intending to simplify the development and modification of content for online stores more straightforward and more approachable, it began in France in 2007. Based on the firm’s statistics, this open-source platform, created in the PHP programming language, has 300,000 retailers worldwide using it as their preferred platform.

PrestaShop is unique in that it has an easy-to-use interface. It may be installed quickly and easily; it just takes a few taps to get it going. It is interoperable with the most popular payment processors and accessible in over 75 languages. An admin console is included with some hosting packages, allowing the e-commerce manager to design the website and keep track of orders.

Scalability is among PrestaShop’s key features. The platform grows with each e-commerce retailer’s expansion, providing the cutting-edge features each company needs at every stage. There are more than 5,000 modules and templates in its library. Additionally, it offers over one million users, a vast network of accredited companies and professionals, and quality support programs.

A Gartner Magic Quadrant: How Do I Use It?

As a starting point, utilize a Gartner Magic Quadrant to identify the technology suppliers you could be interested in for a specific investment opportunity.

Remember that concentrating on the leaders’ quadrant is not always a good idea. Market competitors should be taken into account for several reasons. Furthermore, a specialized player may be able to meet your demands than an industry leader better. It all relies on how well the vendor matches your corporate objectives.

Features of the interactive Magic Quadrant

You may customize a picture of the Magic Quadrant using Gartner’s interactive Magic Quadrant capabilities to match your unique business objectives, requirements, and priorities. The interactive capabilities most importantly allow you to change the weightings assigned to any of the assessment criteria to produce a fresh, client-specific Magic Quadrant visual for that industry. These personalized Magic Quadrants may then be shared and saved for internal analysis and decision-making.

Gartner’s interactive Magic Quadrant combines our professional judgment and the user-submitted reviews from Peer Insights into one perspective. On the User Review tab, you may read and assess what your competitors offer about the corporate IT systems they have adopted and regularly use in their businesses.

You can use magic quadrants to:

  • Learn fast about the competitive technology suppliers in a marketplace and their capacity to meet end customers’ demands both now and in the future.
  • Recognize the competitive positioning of a market’s technology suppliers and their tactics to vie for end business.
  • Compare the advantages and disadvantages of a technology supplier to your unique requirements.

How to Use a Magic Quadrant to Determine Your Requirements

The Magic Quadrant ought to be utilized according to your requirements and circumstances rather than the opposite way. The merchants in the other quadrants should not be disregarded in favor of those in the Leaders quadrant since this is not something we advise.

There are several explanations for this, one of which is that a merchant in the quadrant for “Niche Players” could provide specific features tailored to your requirements. Similarly to this, a Leader could not provide the services you need because, for instance, its prices are higher than those of its rivals, it doesn’t support your location or sector, or its delivery methods and customer management procedures don’t quite match what you need.

The placement of a supplier in a Magic Quadrant shows vital information about that provider. The profitability of a provider will be crucial, for instance, if you wish to undertake a decision to invest in a solution. In this situation, you should prioritize a vendor’s capability to carry out its completeness of vision and give Challengers the benefit of the doubt before Visionaries. On the other hand, if investing in new technology might provide you with a competitive edge, you should choose Visionaries before Challengers.

A Magic Quadrant’s comparative placement of each vendor provides a broad market overview. Since most suppliers in a well-established, mature market typically provide a full range of goods and services with a minimal difference, they may group in the Leaders cluster. Contrarily, in a developing market, most suppliers would congregate in the quadrant of niche players, and most of their products will be unfinished yet stand out.

You may gain deeper insight into a market and its providers using Gartner’s interactive Magic Quadrant features (accessible only to authorized Gartner clients). With these tools, you may modify how the Magic Quadrant better suits your company’s objectives, goals, and priorities.

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