10 Must-Have Shopware SEO Plugins for Your eCommerce Shop

Do you want to lead your eCommerce shop to success?

Incorporating the right Shopware plugins plays a massive role in this. Not only do they add more functionality to your store, but they also significantly improve your Shopware SEO Performance.

You must know that SEO is highly crucial for any online business, as it helps you attract more organic traffic, increase conversion, and grow your revenue. However, SEO can be challenging and time-consuming, especially if you are unfamiliar with the best practices and strategies. That is why you need to use the right tools and plugins that can make your SEO more accessible and more effective.

Shopware offers a variety of plugins to suit your needs and goals. But it is equally confusing which are the right plugins for your store.

So, in this blog, we will-

  • Introduce some of the top Shopware SEO plugins for your shop.
  • Explain what each plugin does.
  • Discuss their significant features.
  • And give you a slight idea of how much they cost.

We are sure that by the end of this blog, you will have a better idea of which plugins to choose for your shop and how to use them to boost your overall business.

Must-Have Plugins in Your eCommerce Store

1. SEO Professional

This plugin starts where Shopware’s default SEO capabilities end, providing you with advanced tools to optimize your search engine rankings effectively.  

This Shopware SEO plugin combines a large number of SEO settings and optimizations. It manages the Meta Tags, SERP Preview, Meta title, and Meta description. With this plugin, you can easily set up and manage both permanent (301) and Temporary (302) redirects, ensuring that visitors are directed to the appropriate pages even if URLs change or content is moved.

This plugin offers comprehensive SEO features, including:

  • Meta optimizations and overall page optimization for higher rank potential
  • Provides machine learning-powered automatic compression
  • Automated Metas for products
  • Canonicals
  • SEO-friendly URLs
  • Rich Snippets
  • Social Media SEO and redirects


€ 25.00*/month

€249*/billed annually

2. Category SEO Text

Effective SEO is about having unique, detailed, and informative texts on your store. With this plugin, you can easily add such texts to your category pages, which not only makes your pages look better but also boosts your shop’s search engine rankings.

Plus, you can add an extra touch with an SEO category heading and an optional subheading for a polished look.

Major features:

  • Quick setup process with no need for complex configuration
  • Tailored SEO headlines and content for every category
  • SEO text for the category sidebar
  • Creation of SEO text below and above product listings, with optional headings and subheadings
  • Empowerment to craft SEO text for improved search visibility


€ 9.99*/month

€ 99.00*/billed annually

3. SEO Siloing Sidebar

The SEO Siloing Sidebar Shopware plugin is a powerful tool designed to enhance the SEO structure of your Shopware store. It focuses on streamlining the category tree in the sidebar, presenting only the categories relevant to the user’s current selection. 

This not only simplifies the user experience but also strengthens the thematic relevance of your store’s content for search engines.

Major features of this plugin are:

  • Elimination of duplicate menu links
  • Enhanced user navigation experience with better shop quality
  • Improved store’s topic structure for better SEO
  • Boosted shop’s visibility in search engine results
  • Quick and hassle-free installation 
  • Compatibility with all browser versions


€ 4.00*/month

€ 40.00*/billed annually

4. Management of your SEO URLs

This plugin for Shopware is an amazing tool designed to optimize and streamline SEO URLs. This plugin is particularly useful when you update the titles of your products or categories, as it automatically generates new SEO-friendly URLs and assigns the appropriate canonical tags to maintain the necessary SEO integrity.

By using this plugin, you can live peacefully knowing that your Shopware store remains SEO-friendly, adapts quickly to changes, and continues to rank well on search engines, thereby attracting more visitors and potential customers.

Let us talk about some of the major features of this plugin:

  • Easily changes URL paths for products and categories
  • Sets canonical URLs to avoid duplicate content issues
  • Generates SEO-friendly URLs for improved visibility 
  • Effortlessly manages redirects
  • Makes a clear list interface for efficient management of SEO URLs


€ 1.00* /month

€ 9.00* /billed annually

5. SEO Redirect

The SEO redirect plugin makes sure your customers always find what they’re looking for, and you keep your store running smoothly without any “Oops, we’ve moved!” moments.

More clearly, this plugin helps you keep your Shopware store’s navigation smooth and error-free with its easy redirect (301 / 302) capabilities. This handy tool lets you quickly set up redirects right from your store’s backend, perfect for when you’re updating your site or want to keep using the SEO power of popular pages.

Some of the best features of this plugin are:

  • Creates, edits, and deletes redirects directly from the backend of Shopware
  • Imports and exports redirects for efficient management
  • Activates or deactivates redirects as needed
  • Support both 301 (permanent) and 302 (temporary) redirects
  • Streamlines redirection process to maintain SEO integrity and enhances user experience

Cost: Free!

6. Responsive Text | SEO Text

Make sure your online store’s text looks great on any device with the Responsive Text | SEO Text plugin for Shopware. With the plugin installed, your texts automatically adjust to the size of the screen they’re viewed on. This means that whether someone is browsing your site on a large desktop monitor or a small smartphone screen, they’ll have a positive experience reading your content.

Additionally, with this plugin, your store’s text will not only look good but also help your site rank better in search results, giving your customers a smooth shopping experience and helping you stand out online. 

Here are the major features of this plugin:

  • Displays custom texts optimized for desktop, tablet, and mobile devices
  • Automatic adjustment of texts for different screen sizes
  • Improved user experience with clear, legible text
  • Enhanced SEO performance by optimizing text display for search engines
  • Vertical alignment options (top, center, bottom) available for text placement
  • Compatible with the latest Shopware version and is regularly updated


€ 5.00* /month

7. SEO Text for Category, Sidebar, and Footer

The SEO Text for Category, Sidebar, and Footer plugin is a must-have for any Shopware store looking to improve its SEO performance and provide a better user experience. With this plugin, you can effortlessly add SEO-optimized texts to various sections of your website, including the homepage, category pages (below product listings), sidebar (left column), and footer.

By providing SEO texts for different sections of your website, you enhance the overall user experience. Visitors can easily find relevant information, navigate through your site, and discover valuable content, leading to increased engagement and satisfaction.

Let us see some of the major features of this plugin:

  • SEO text for the homepage, category pages, sidebar, and footer
  • Optional headings for added customization
  • Provides multi-device display 
  • Easy installation with no configuration needed
  • Compatible with Shopware 5 


€ 6.99* /month

€ 74.99* /billed annually


Now imagine having such plugins in your Shopware store. How smoothly would your shop work, how user-friendly would it be, and most importantly, how amazing potential it would hold to rank in search engines!?

Incorporating the right plugins into your Shopware store surely makes a significant difference in its success. The right plugins help improve the user experience and enhance SEO performance in one go, offering a wide range of benefits that can help you attract more customers, increase sales, and grow your business. 

So which plugins will you be including in your Shopware store?

Need more than off-the-shelf plugins?
Elevate your SEO game with bespoke Shopware plugins crafted by our expert developers.

Get in Touch

Bhavya Shah is a Business Analyst at iCreative Technologies. He specializes in the eCommerce consulting for all business domains. He is working hand-in-hand with developers and clients to produce requirements and specifications that accurately reflect business needs and are technologically achievable.

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