All About Prestashop and its Features for eCommerce Development

Prestashop Features for eCommerce: When it comes to setting up an eCommerce shop online, businesses have a lot of options to choose from. Most of these options are either privately owned or are offered as open-source solutions. Most new and upcoming businesses tend to go for open-source eCommerce platform development. Free-of-cost availability and lesser operational costs are the main reasons why businesses tend to go for such kinds of solutions.

Prestashop is one of such open-source eCommerce solution that is presently available to try. Not only the platform is available as a free-to-download utility but is also twin with several interesting additions to choose from. Chances are that a business may have come across but may have neglected it due to some reasons. However, no one should try to underrate the power of open-source platforms like Prestashop itself. Opting to hire a Prestashop Website Development Services Company for Prestashop eCommerce development can do wonders for a business.

What is Prestashop anyway?

Prestashop is recognized as one of the leading open-source eCommerce development platforms. It differentiates itself by offering a modular structure that can be customized with the addition of unique modules, exclusively from PrestaShop’s module development agency.

However, one must take note that Prestashop is not completely free. Prestashop development services require businesses to pay for web hosting services to get their websites or eCommerce platforms up and running. If a business owner is unaware of how to get things done, they can look forward to hire a certified PrestaShop developer team to get their project moving on time.

How to get started with Prestashop?

The easiest way to get started with Prestashop is to visit its website. Accessing its website not only allows to download the software but also go ahead with the development process by offering choices to subscribe to a web hosting solution. A readily available Customization feature set is also present and accounted for.

One can take the help of a Prestashop Website Development Services Company to utilize PrestaShop’s platform tools at their fullest. If business owners are technically sound, they will be happy to know that Prestashop comes loaded with a lot of ready-to-try features, putting itself in line with competitors like Shopify and other similar eCommerce solutions. It’s the easy-to-operate interface is that makes it a compelling choice.

Apart from this, Prestashop also has community-like support maintenance. This community is actively answering user queries and hence, one can look forward to better support. Blogs and forums help business owners in understanding the work carried out during Prestashop eCommerce Development. The freedom to incorporate modules from module collections and an appealing theme from the theme store are some of the most interesting highlights of Prestashop web development services catered by the project handling company.

Prestashop Features for eCommerce Business

Support for third-party tools

Since Prestashop is open source, any developer can have a look at its assets and code to develop high-quality tools for Prestashop. Most of these tools work seamlessly with the stock package offered by PrestaShop. For example, the Store manager tool is an ideal tool for managing online stores. Features of this tool allow businesses to track activities, monitor inventory, data administration, and automate routines. Upgrading your business store to Prestashop can be done quickly and easily with the help of Prestashop migration, it will backup and transfer your data safely to keep your store up to date.

Dedicated blog module

Prestashop Website Development Services Company always finds it difficult to manage blogs while handling a project. As it is essential to keep the information on the website, one can try out a dedicated blog module by Prestashop. Several add-ons present on the marketplace can be a great way to add blogging utilities to a website. These add-ons can either set up a blogging utility from scratch or help to connect an existing blog to the website.

Product Formation

Apart from offering eCommerce solutions, Prestashop offers an interesting set of features to create products. A module available in the Prestashop module collection enables the creation of products by tweaking values and defining features. These products enact as Prestashop development services and help with product organizations and boosting sales during Prestashop eCommerce Development. This makes Prestashop eCommerce solutions compatible with diverse products like eBooks, photo frames, music, etc.

Store customization

Prestashop Website Development Services Company usually works with two modules. These two modules make Prestashop eCommerce development easier on the go and make way for more in-depth changes in code. Prestashop makes the development simpler, courtesy of file access and visual builders for tweaking various aspects of an eCommerce store like SSL switching, flexible payment methods, and so on.

Stores built with Prestashop can further enhance with features like product management, profile-centric accounts, maps integration for shops, search bar for error pages and inventory discovery, navigation panel, and many more. Prestashop has an option for business to choose your own logo, colors and design from their professional-looking theme development and customization feature.

Language diversity

Prestashop offers its solutions in more than 25 languages. This leverages businesses to expand their eCommerce solutions across multiple countries. Moreover, it would also offer opportunities for businesses to welcome global retailers onto the store. This is how language diversity can truly become a game-changing feature for businesses.


Prestashop development services come with a suite of marketing tools that one wouldn’t like to miss out on. Here are some of the most interesting features of Prestashop marketing:

  • Rapid discount mode
  • Support for affiliation programs
  • Special offers on basis of products
  • coupon code systems for instant redemption
  • dynamic pricing rules
  • email marketing
  • product promotions on the homepage
  • shipping customization
  • gift wrapping preferences
  • SEO optimization for all nodes
  • View products email to customers, and so on.


Prestashop is free of costs like WordPress and Magento. However, it requires businesses to pay for hosting, domain name, tools, and services that they may additionally opt for. The Extension and Plugin development in Prestashop will allows to create user-friendly shop and adds functionality to the product properties by making shopping experience more eye-catching to the customers. Prestashop development services also offer web designers on an optional basis at the time of configuration. Although, it’s not mandatory; one can look forward to getting it for pocket-friendly rates.


This is how Prestashop demonstrates itself as one of the most preferable mediums for eCommerce businesses. If going for the project all by self is something that sounds infeasible, businesses may hire certified PrestaShop developer or a Prestashop Website Development Services Company for meeting business requirements and get the eCommerce business website up and running in no time.

Jainesh Shah is a CEO and Co-Founder of iCreative Technologies Inc. iCreative Technologies is a digital eCommerce agency mainly serving B2B clients across the globe. With over 15 years of experience in technology and business, he is helping his client thrive in this competitive era. He is specialized in eCommerce consulting, creative thinking, generating new business ideas, and delivering end products to market in the digital space. He is working with the vision to help his partner agencies and Clients to grow in their respective businesses.

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