CRM Implementation to Manage Multidivisional Enterprise Processes

About Client

The client is a UAE – based multidivisional conglomerate with 27 companies. The group has a range of diverse product and business interests that predominantly include retail, construction, industrial and joint ventures with an active presence throughout the globe.

About Product

For better management of business processes and streamlined the operations, the client wanted to implement CRM to manage two different business ventures that involve commercial furnishing solution provider as well as leading appliances and accessories store. The solution facilitated the sales process, quote process, and project management with respect to specific business requirement linked to any of the two entities. CRM focuses on current and potential customers with various procedures, strategies, and analysis. It ultimately focuses on business growth by establishing a robust customer base and customer retention strategy.

How we did it ?

Challenge

Effectual Management of Two Different Ventures

The client wanted to manage two entirely different segments with respectively different vendors, departments, and processes. Through the single platform, it was tough to segregate and manage two different user groups.

Solution

To address this challenge, our team created one universal module that further divided into two other entity-specific modules. The team resulted in developing of separate departments and user groups. Each user groups carried a set of roles assigned to them. The structure allows managing any kind of requirements to be handled in respective sub-organizations for users.