B2B eCommerce has become a popular trend. As most B2B businesses deal with vast and complicated ordering processes, they require powerful front-end and back-end systems to keep the business running.
With 93% of B2B buyers choosing to purchase online, it is not just end-customers but also B2B buyers that demand a seamless and intuitive e-commerce experience. Magento, represented as a leader in B2B commerce, is the ideal platform to excel your B2B store’s goals.
Let’s look at the nine reasons that make Magento the perfect B2B e-commerce platform:
1. One-Stop Shop:
Magento B2B eCommerce encompasses all you need for your online store – you can offer various brands through channel partners and key accounts and smoothly manage all your accounts. If you want to integrate your CRM or ERP solution with your Magento B2B eCommerce store, you can do it. Leverage the self-service equipment to track quotes, manage credit online and view detailed order histories. Boost performance by offering a consistent brand experience to your B2B and B2C customers across many brands and geographies using a single platform.
2. Quick Order:
With Magento’s extensive purchasing options, you can facilitate fast and convenient ordering and increase sales. All buyers either have to quickly enter the SKUs, copy a previous order for fast checkout, or use requisition lists. You can also help buyers by creating orders for them, tracking quotes, and estimating discounts. The quick order innovation is incredibly beneficial to buyers who know exactly what they want. Moreover, buyers can jump the browse step and immediately place an order of the products they need. Expedite the purchase process, promote rapid reorders for standard purchases, and drive recurring revenue with quick, frictionless ordering.
3. Customer Segmentation:
Offering a steady buying experience to all customers irrespective of their size or industry might not be the most suitable business strategy. Most often, the online buying experience that interests one set of buyers may not affect all. With Magento B2B eCommerce, you can carry out customer segmentation and customized experiences to particular groups of companies or individuals based on their browsing behavior or purchase history.
4. Credit Limit:
B2B Ecommerce depends mainly on credit. By enabling buyers to check out using their credit balance, you can strengthen trust in your relationships. With Magento, you can save all your payment and purchase transactions and designate credit limits to credible buyers. During checkout, buyers can opt for the “payment on account” option and pay as and when feasible. Using plugins, you can also synchronize credit limits with your ERP or CRM system.
5. Smart Inventory Management:
Magento’s innovative inventory management feature lets you improve your operations and adequately manage orders from all sales channels. With real-time inventory information beyond the supply chain, you can optimize your delivery costs and times. Let your distributors know how much inventory you have beyond multiple locations, provide a better experience, and boost sales.
6. Quotation System:
Since B2B selling includes bulk orders at frequent intervals, an advanced quote system can draw more buyers and improve sales conversions. Negotiations are an essential part of B2B dealings, and Magento offers a robust quotation system that allows buyers to request a quote. Buyers can give quotation inquiries and price negotiations using a smooth request; they can initiate the process of negotiating a quote, add items to the shopping cart, and have their credit refunded as soon as a payment is made.
7. Responsive Design:
Just as B2C, B2B customers also expect mobile-optimized, intuitive experiences for a unique shopping experience. With Magento B2B Ecommerce, you can develop responsive and intuitively-designed e-commerce websites and enable buyers to quickly and effortlessly place orders from any device at any time. With a hassle-free purchase journey, you can drive digital transformation, bring new initiatives to market quickly, strengthen customer loyalty, and drive revenue growth.
8. Content Staging:
Suppose you’re part of an industry that perceives various highs and lows in sales and business at different times of the year. In that event, Magento’s content staging feature can help you create a compelling product page that automatically changes on a pre-determined schedule. Quickly create, preview, and schedule a broad range of content updates and create multiple content versions for forthcoming updates. Once a content change for a particular period expires, the content automatically returns to the previous version. You can plan content staging for products, price rules, categories, widgets, and CMS pages or blocks.
9. Technical Support:
The technical support team at Magento provides end-to-end maintenance services to keep your site up and running. Get immediate solutions to any difficulties you face with your Custom Magento website: server overload, error messages, general troubleshooting, shopping cart issues, or product integration issues.
With the highly skilled team concentrating on keeping your website functional around-the-clock, you can focus on creating sales. Get the latest updates, extensions implemented, security features, and make sure your Magento B2B eCommerce website is always up-to-date to meet pace with the online world.
Drive your B2B Sales Forward
The dynamics for B2B companies are quickly shifting, motivated by buyers who expect B2C-like experiences beyond the entire supply chain. If you’re looking to enhance your standing in the industry and assist both your B2B and B2C customers alike, Magento is a perfect choice.