Your eCommerce conversion rate is more than just a manifestation of the quality of your store. It’s a big hint of how many other features of your brand as a whole.
As an online seller, you’re constantly striving to boost your sales in some way or the other. If you improve your conversion rate, that balances to a stronger brand and more money in your pocket.
Your eCommerce conversion rate is an essential piece of data that describes a lot about the health of your business. While there are industry standards, you must keep updating your website conversion rate despite what it is.
Many sellers believe that if they easily get the traffic to their store, conversions will enhance. That couldn’t be any more gauche.
Rather than have crazy amounts of traffic come to your store, focus on transforming a higher percentage of a small amount of traffic.
What is the conversion rate?
A conversion rate is the number of people that take a specific action.
In eCommerce, your conversion rate is regularly the number of people that buy something from you.
Paid ads, on Facebook and Google for instance, normally define a conversion as someone who clicks on your ad. Most often, these rates are presented as a percentage.
Ecommerce conversion rate optimization is the method of changing things in your eCommerce store to improve your conversion rate.
Here are 7 effective ways to optimize your eCommerce website:
- Tend to offer a better experience on your platform
You must pay heed to the performance of your online store if you aspire to attract the right kind of traffic. Put yourself in the customer’s shoes for a minute to deliver better. You have so many options because so many brands are eventually targeting you.
You definitely find the online store that sells the products you want, but you encounter many challenges on the platform. The web design is inadequate, and you have difficulties navigating the pages. Every time you click on a link, it navigates you to nowhere, and the pages take endless time to load
- Simplify your check out process
Many online purchasers will drop their carts if the checkout process is too intricate. Up to 26% of buyers will not buy a product if the checkout process is too complex or dull.
Evade asking your customers to give you unnecessary data, and consolidate the checkout to one single form. You should not make it compulsory for a customer to open an account before they finish their purchase.
- Don’t forget to offer free shipping
Many online sellers are launching in free shipping as part of their product offering. No one wants to give extra money to pay for the products to get to them. While you may believe that it would not make sense for your bottom line to deliver the goods for free, you may have to review. It may ask you to tweak the numbers a little bit so that it does not have an important impact on your profit margins.
- Go for mobile-optimization
Statistics show that as of 2019, nearly 80% of people used their mobile devices to explore the internet. 40% of online shopping is accomplished from mobile devices. It, hence, makes sense that more than 50% of websites are now optimizing for mobile.
You must build an organic community when working on the online platform. Such followers are more inclined to become loyal repeat customers.
- Focus on the security of your platform
You must ensure your customers about data security when they are on your platform. Many web host providers will give you some level of security. You must, nevertheless, take the additional step to install additional security measures on your website.
- Optimize all the product pages with images & videos
Anyone who is buying on the online platform relies on product descriptions, videos, and images. Since they cannot actually touch the product, they rely a lot on what you impersonate on your eCommerce platform.
It is, consequently, crucial that you dedicate time to high-quality images and videos so that the client has a better understanding of what they are purchasing. You will lose out on a lot of conversions if you do not lend in these important steps.
- Product recommendations
It may not come as astonishment, but a notable percentage of shoppers rely on personalized recommendations to purchase. Statistics show that the number could be as high as 45%. You must, accordingly, reap the benefit of your customer’s user history for retargeting objectives.
In such scenarios, opting for Magento eCommerce Development Services as they can help you better in optimizing your eCommerce website.
Jainesh Shah
Jainesh Shah is a CEO and Co-Founder of iCreative Technologies Inc. iCreative Technologies is a digital eCommerce agency mainly serving B2B clients across the globe. With over 15 years of experience in technology and business, he is helping his client thrive in this competitive era. He is specialized in eCommerce consulting, creative thinking, generating new business ideas, and delivering end products to market in the digital space. He is working with the vision to help his partner agencies and Clients to grow in their respective businesses.