PrestaShop – Is it the right fit for your E-commerce store?

PrestaShop for E-commerce store: As a modern trend, there is an online business that involves purchasing and selling goods and services through E-commerce. According to the latest Adobe Digital Economy Index, global E-commerce sales increased in previous months, demonstrating that the change in online purchasing prompted by the pandemic isn’t slowing down.

Retail E-commerce sales worldwide reached $5.2 trillion in 2021, with e-retail revenues expected to reach $5.4 trillion in 2022. So we can understand that one of the most popular internet pastimes around the world is online shopping. All of this is made possible by the numerous E-commerce platform options available in the market. PrestaShop is one of the most widely utilized platforms nowadays.

What is PrestaShop?


PrestaShop is one of the best open-source E-commerce platforms that are available for free. It has built-in features that make it even more powerful. It is based on PHP and can assist business merchants in creating full E-commerce websites with cutting-edge capabilities. The main reason for the tremendous success of E-commerce today is all the E-commerce platforms including PrestaShop.

Over thousands of developers and 250+ agencies contribute to PrestaShop’s growth by innovating and actively participating and hence PrestaShop has reached about 270,000 users across the globe. To determine whether PrestaShop is the right fit for your E-commerce platform, we must first understand what unique features it provides that set it apart from other e-commerce platforms.

Features of PrestaShop

One of the basic benefits of PrestaShop is that it comes with hundreds of built-in E-commerce features, including all of the essentials that most businesses require to get started. Because it’s an open-source project, the customization possibilities are endless. Here are the lists of key features of PrestaShop:

1. Quick and easy to use

PrestaShop is simple to use and features a user-friendly interface that attracts customers quickly. PrestaShop can be set up in no time as it offers a free initial demonstration that walks you through the entire procedure even though it has a technical backend. You can simply envision it with all of the desired features on a PC, tablet or mobile phone.

2. Cost Efficient

PrestaShop is completely free to set up in the first place and it comes with all of the features you will need to get your store up and running. Even if you want to purchase add-ons to increase the functionality of your store in order to grow your business, you may be able to do it for a lower or equivalent price in comparison with other E-commerce platforms. PrestaShop Addons sells extensions with popular apps ranging in price from $0 to $400 per module. For the extra enhancement of your site, you can use the modules like SEO Expert, Abandoned Cart Reminder, Loyalty Coupons, etc.

3. Customizable

PrestaShop theme and modules

PrestaShop comes with many modules that can be implemented with just one click, putting an end to dull and conventional websites. PrestaShop’s marketplace contains over 5,000 modules and themes. That will assist you in customizing the site to meet your specific requirements.

4. Incredible Merchandise Management

Product management is a critical component for E-commerce stores. But using PrestaShop, it is been likely to construct mind-blowing features that aid in changing product management concepts. PrestaShop’s product management system offers numerous advantages, including stock management, unified product comparison, zooming of product images and lightbox features.

5. Multiple Payment options

Multiple payment choices provide convenience and benefits customers with several options for making online payments. With multiple payment options, PrestaShop Addons has made the integration of E-commerce platforms quick and easy. It also allows for easy tax viewing depending on the country and provides numerous payment gateways in the customer’s preferred currency.

6. Multiple language support

You have to work upon on-site language and its translation to communicate with international customers. PrestaShop supports over 75 languages globally and can modify the translation of the site at any time.

7. Marketing

PrestaShop allows you to add various built-in and attractive marketing features to your website to make it more comprehensive like discount mode, free shipping, special offers, email marketing, affiliate programming, gift wrapping, coupon codes and many more. Because the platform allows you to segment customer groups, you can tailor all of the user experiences.

8. Store management and Sales Generation

PrestaShop provides a community where you can find the resources that you need for your E-commerce store. Users who want to sell on multiple websites but want to combine orders in a single dashboard can leverage PrestaShop’s built-in functionalities. Most owners have been able to gain effective control of their online store using PrestaShop. This was made feasible because PrestaShop has helped to increase conversion rates, product sales, and customer engagement. PrestaShop maintains the track of site visitors and their conversion points. As a result, you can design discounts, schemes or any other offer accordingly to increase the sales of your online store.

Apart from the features and benefits listed above, PrestaShop offers a variety of other advantages such as an all-in-one checkout system, a large number of extensions, integrations and add-ons, Google rich snippets, customer relationship management, Legal assistance, safety and protection, Built-in performance-enhancing tools, SEO friendliness and most importantly, PrestaShop is always expanding its platform to meet the needs of its users.

Bottom Line

We just understood how PrestaShop effectively meets our requirements. How its ease of use is a great benefit for online store merchants around the world. After reading this blog, you will now definitely be able to decide whether PrestaShop is the greatest fit for your E-commerce business or not. Each E-Commerce platform comes with its own set of proficiencies, unified usage and flexibility.

As a result, you must choose your platform wisely because it is tough to change platforms once you have decided on one. Migration Solutions are difficult to come by and not every platform offers Migration Solutions that properly transfer all of your data. To avail maximum benefits of the PrestaShop E-commerce platform, you can Hire a Dedicated PrestaShop Developer. They will make sure your online store performs well according to your business requirements.

iCreative Technologies is a prominent PrestaShop Development Company in India. That Offers offshore services with the help of a team of Expert PrestaShop Developers. That can effectively address all of your E-commerce needs and deliver precise revenue-generating online presence. Visit Here for more PrestaShop blogs.

Jainesh Shah is a CEO and Co-Founder of iCreative Technologies Inc. iCreative Technologies is a digital eCommerce agency mainly serving B2B clients across the globe. With over 15 years of experience in technology and business, he is helping his client thrive in this competitive era. He is specialized in eCommerce consulting, creative thinking, generating new business ideas, and delivering end products to market in the digital space. He is working with the vision to help his partner agencies and Clients to grow in their respective businesses.

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