42% Lower Cost Per Order for favouriteauto Through Shopify Development

Industry

Automotive

Country

India

Key Services

Shopify marketplace managment

Website

Favouriteauto

Favourite Auto — Trusted Automotive Accessories Manufacturer & Supplier Since 1982

Favourite Auto is India’s leading two-wheeler automotive accessories manufacturer and seller, supplying quality accessories and auto parts directly to customers across India and global markets such as the USA and beyond.

The brand has been designing and manufacturing accessories since 1982, building crash guards, mudguards, footrests, backrests, and safety accessories for two-wheeler and EV scooter brands including Ola, Bajaj, Vida, Simple One, Honda, TVS, Suzuki, and Hero.

As the business expanded into direct-to-consumer eCommerce and international markets, their online storefront needed to keep pace with 40+ years of manufacturing credibility.

As the business expanded into eCommerce and international markets, Favourite Auto needed an online presence to generate more sales where the website is stuck on the same page.

The Task & Challenges

As Favourite Auto expanded into eCommerce and global markets, several gaps were holding growth back:

Marketplace Management — inconsistent listings, pricing, and inventory sync across marketplaces were limiting visibility and sales.
Digital Marketing Gaps — no cohesive strategy across SEO, link building, and social media marketing to drive consistent organic traffic.
Underperforming Sales at Websites — paid campaigns were driving traffic but at a high cost per order, with ROI falling short of potential.
Rising Cost Per Order — without a structured PPC and conversion strategy, acquisition costs were eating into margins.

Solution We Delivered

As Trusted Digital Marketing Agency for Automotive Business , We built a connected strategy across marketplace management, SEO, and paid advertising to fix the leaks and drive sustainable growth:

Marketplace Management

Favourite Auto’s product catalogue was spread across multiple marketplaces with inconsistent listings, pricing, and inventory sync.

Our marketplace management specialists audited every listing, standardized pricing and product data, and set up real-time inventory sync across marketplaces to eliminate overselling and stockout errors.

We Achieved:

Consistent listings and pricing across all marketplace channels
Improved marketplace search visibility through optimized product data
Reduced stockout and overselling errors with real-time inventory sync

Data Driven SEO Services

Favourite Auto had strong manufacturing credibility offline, but its organic search presence didn’t reflect its online presence compared to its competitors.

As a certified search engine optimization agency in India, our SEO specialists designed comprehensive SEO campaigns, including ROI Driven SEO campaigns.

Our automotive SEO specialists ran a full technical audit, rebuilt on-page SEO around high-intent product and category keywords, and executed a targeted link-building campaign to grow domain authority.

Increase on visibility with Social Media Marketing

Our social media team built a structured content calendar aligned with product launches, seasonal promotions, and brand storytelling, paired with paid social campaigns designed to retarget site visitors and reach lookalike audiences of existing customers.

We Achieved:

Consistent, brand-aligned content across all social channels
Increased engagement and follower growth month over month
Social-driven traffic contributing directly to site conversions

Restructuring Google Ads to Cut Cost Per Order

Favourite Auto’s paid campaigns were generating traffic, but cost per order remained high and ROI wasn’t matching ad spend , a sign that account structure, targeting, and bidding strategy needed a rebuild, not a tweak.

As a dedicated Google PPC agency, We refined keyword targeting, tightened negative keyword lists, improved audience segmentation, and optimized bidding strategy around actual conversion data rather than clicks alone.

We Achieved:

45% improvement in ROI
Reduced cost per order
2.5x ROI uplift

Rebuilding Favourite Auto's Storefront for Speed & Conversion

Favourite Auto’s storefront needed to support both organic and paid traffic with a faster, more conversion-focused buying experience.

Our Shopify developers rebuilt the storefront with a focus on page speed, mobile-first design, and a streamlined path from product discovery to checkout, ensuring every visitor.

Key Results We Delivered

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Speed Performance Score

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Lower Cost Per Order

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CRO Improvement

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Support

Other References

Digital Marketing Web Design