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MC Shopping Grew 20% in the First Quarter Through Multilingual SEO Strategy.

Industry

Retail

Growth Impact

+20% (1st Quarter )

Key Services

SEO & CRO

Website

Suessigkeiten

Image (Building Accessible Web Applications in 2024)

MC Shopping – Leading Online Retail Brand in Switzerland

 MC Shopping, a rapidly growing online confectionery retailer in Switzerland, offers premium chocolates, in-house-manufactured products, and a wide range of beloved confectionery products across the region. As their customer base expanded, MC Shopping sought a strategic SEO and conversion to strengthen their position in Switzerland’s highly competitive online food market.

Their objectives included significantly increasing on-site conversions, introducing richer, more appealing visual elements to elevate the shopping experience, and enhancing overall website performance to support long-term organic growth.

The Task & Challenges

Despite offering high-quality confectionery, MC Shopping faced several SEO challenges that limited reach and conversions:

  • High Local Competition : Dozens of Swiss confectionery stores compete for the exact keywords, requiring tailored, strategic SEO strategies.
  • Multilingual SEO Complexity : With audiences across German, French, and Italian, the brand needed precise translation, hreflang setup, and localised optimisation.
  • Technical Limitations : Slow load times, unoptimized structures, mobile responsiveness gaps, and inadequate schema markup affected rankings.
  • User Intent & Content Gaps : Existing content didn’t fully align with Swiss search behaviour, limiting keyword coverage and search engine relevance.
  • Building Authority : Domain authority was low due to insufficient quality backlinks in the Swiss regions.
  • Local SEO Needs : Visibility in Swiss-specific locations requires proper listing management.

These challenges created visible drops in organic growth, search visibility, and conversions.

Solution We Delivered

To strengthen MC Shopping’s SEO foundation and elevate rankings in a tough market, we implemented a
comprehensive suite of strategic and technical improvements.

Expert SEO Strategy for the Swiss Market

We built a custom SEO roadmap focusing on competitive gaps, local search behaviours, confectionery keyword trends, and Switzerland’s multilingual audience. This ensured MC Shopping appeared prominently for high-intent local queries.

Multilingual SEO Framework

We optimized and translated content across multiple languages, structured correct hreflang tags, and ensured cultural and linguistic accuracy, helping MC Shopping connect with diverse Swiss customers.

Technical SEO Upgrades

From improving site speed to optimizing mobile performance and fixing crawl or indexing issues, we enhanced the entire technical backend to deliver faster usability and stronger search compatibility.

Key Technical Enhancements

  • Reduced average page load time by 32%
  • Resolved 100+ crawl and indexing issues
  • Improved mobile usability score by 50%

High-Quality Content + Authority Building

We produced SEO-rich, user-friendly content targeting transactional and informational intent, while executing a clean backlink strategy to increase domain authority.

Our content-driven approach included:

  • Product-focused content optimization
  • Category content enhancement
  • Internal linking improvements

Local SEO Optimization

We enhanced local visibility by optimizing business listings, maintaining NAP consistency, and encouraging customer reviews, all of which are crucial for regional brand recognition.

  • Optimized Google Business Profile for better local reach
  • Fixed NAP details across all major directories
  • Added region-focused keywords to boost local rankings
  • Improved Google Maps visibility and local pack presence

Improved Conversational Flow

We refined the website to sound more natural, relatable and aligned with how Swiss shoppers actually search and speak. This helped improve engagement, reduce friction and guide users smoothly toward product discovery and checkout.

Key Results We Delivered

+ 0 %

Organic Traffic per Month

+ 0 %

increase in monthly conversions

0 %

Growth in CTR

+ 0 %

Growth in returning visitors

Client Feedback

The team transformed our brand's online presence with creativity and precision. The results exceeded our expectations! Their digital marketing strategies helped us reach a broader audience and significantly boosted our sales.

Sarah Mitchell Marketing Director

Other References

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